Privacy Policy
Your privacy is important to us. This policy explains how Dairyfreedelights Ltd collects, uses, and protects your personal information when you visit our website and use our services.
Table of Contents
1. Introduction
Dairyfreedelights Ltd ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dairyfreedelights.com and use our dairy-free recipe and alternative products services.
By accessing or using our website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the policies and practices described in this policy, please do not use our website.
Our Commitment to You
We believe in transparency about our data practices and empowering you with control over your personal information. This policy is designed to be clear, comprehensive, and easily understandable.
This Privacy Policy applies to all users of our website, including visitors, registered users, and customers who purchase our products or services. We encourage you to read this policy carefully and contact us if you have any questions.
2. Information We Collect
Personal Information You Provide
We collect information that you voluntarily provide to us when you:
- Create an account on our website
- Subscribe to our newsletter
- Place an order for our products
- Submit reviews or ratings
- Contact us through forms or email
- Participate in surveys or contests
- Comment on blog posts or recipes
This information may include:
- Name and contact information (email address, phone number)
- Billing and shipping addresses
- Payment information (processed securely by third-party providers)
- Account credentials (passwords are encrypted)
- Dietary preferences and allergy information
- Recipe ratings and preferences
Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and usage patterns:
Device Information
- • IP address and location data
- • Browser type and version
- • Operating system
- • Device type and identifiers
- • Screen resolution
Usage Data
- • Pages visited and time spent
- • Click patterns and navigation
- • Search queries
- • Downloaded content
- • Referral sources
Information from Third Parties
We may receive information about you from third-party sources, including:
- Social media platforms (when you connect your accounts)
- Analytics providers (Google Analytics, etc.)
- Payment processors (for transaction verification)
- Marketing partners and affiliate networks
- Public databases and directory services
3. How We Use Your Information
We use the information we collect for various purposes, all aimed at providing you with the best possible dairy-free lifestyle experience:
Service Provision
- • Process and fulfill your orders
- • Create and manage your account
- • Provide customer support
- • Enable recipe saving and personalization
- • Send order confirmations and updates
Communication
- • Send newsletters and recipe updates
- • Respond to your inquiries
- • Notify you about important changes
- • Provide personalized recommendations
- • Send promotional offers (with consent)
Personalization
- • Customize your website experience
- • Recommend relevant recipes
- • Suggest appropriate products
- • Remember your preferences
- • Improve content based on interests
Analytics & Improvement
- • Analyze website usage patterns
- • Improve our products and services
- • Develop new features
- • Conduct research and surveys
- • Monitor and prevent fraud
Legal Basis for Processing
We process your personal data based on one or more of the following legal grounds:
- • Consent: When you explicitly agree to our processing
- • Contract: To perform our obligations under a service agreement
- • Legitimate Interest: For business operations and service improvement
- • Legal Obligation: When required by law or regulation
4. Information Sharing
We understand that your personal information is valuable and sensitive. We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share your information in limited circumstances:
Service Providers
We work with trusted third-party service providers who help us operate our business:
Payment Processing
Stripe, PayPal for secure payment processing
Email Services
Mailchimp, SendGrid for newsletters and notifications
Analytics
Google Analytics for website performance tracking
Cloud Storage
Amazon Web Services for secure data storage
Legal Requirements
We may disclose your information if required by law or in response to:
- Valid legal process (subpoenas, court orders)
- Government investigations
- Protection of our rights and safety
- Prevention of fraud or illegal activities
- Emergency situations affecting safety
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity. We will notify you of any such change and provide updated privacy information.
Information You Share Publicly
Information you voluntarily share in public areas of our website (such as recipe reviews or comments) may be visible to other users and search engines. Please think carefully before sharing personal information in these areas.
5. Data Security
Protecting your personal information is a top priority for us. We implement comprehensive security measures to safeguard your data:
Encryption
All data transmitted to and from our servers is encrypted using SSL/TLS protocols
Access Controls
Strict access controls and authentication protocols for all systems and personnel
Monitoring
24/7 security monitoring and regular vulnerability assessments
Important Security Notes
- • While we implement strong security measures, no method of transmission over the internet is 100% secure
- • You are responsible for maintaining the confidentiality of your account credentials
- • Please use a strong, unique password and enable two-factor authentication when available
- • Notify us immediately if you suspect unauthorized access to your account
- • We will never ask for your password via email or phone
Data Breach Response
In the unlikely event of a data breach affecting your personal information, we will:
- Immediately investigate and contain the breach
- Notify affected users within 72 hours
- Report to relevant authorities as required by law
- Provide clear information about the incident and protective measures
- Implement additional security measures to prevent future occurrences
6. Your Rights
You have important rights regarding your personal information. We are committed to helping you exercise these rights:
Right to Access
Request a copy of the personal information we hold about you
Response time: 30 days
Right to Rectification
Correct inaccurate or incomplete personal information
Response time: 30 days
Right to Erasure
Request deletion of your personal information ("right to be forgotten")
Subject to legal obligations
Right to Restrict Processing
Limit how we use your personal information
Response time: 30 days
Right to Data Portability
Receive your data in a structured, machine-readable format
Available in common formats
Right to Object
Object to processing of your personal information for certain purposes
Including direct marketing
How to Exercise Your Rights
To exercise any of these rights, please contact us using one of the following methods:
Data Protection Officer
Dairyfreedelights Ltd
125 King's Road, Chelsea
London SW3 4RP, United Kingdom
Phone
+44 20 7357 8890
Account Settings
Manage your data directly through your account dashboard
Supervisory Authority
If you are not satisfied with our response to your privacy request, you have the right to lodge a complaint with the relevant supervisory authority:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk | Phone: 0303 123 1113
7. Cookies & Tracking
We use cookies and similar tracking technologies to enhance your browsing experience and understand how you use our website.
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us provide personalized content, remember your preferences, and analyze website performance.
Types of Cookies We Use
Essential Cookies
Required for the website to function properly and cannot be disabled.
- • User authentication and session management
- • Shopping cart functionality
- • Security features and fraud prevention
- • Remembering consent preferences
Functional Cookies
Enhance functionality and personalization but are not essential.
- • Remembering user preferences and settings
- • Language and region preferences
- • Recipe saved to favorites
- • Personalized recipe recommendations
Analytics Cookies
Help us understand how visitors interact with our website.
- • Google Analytics tracking
- • Website usage statistics
- • Popular content and features
- • Performance monitoring
Marketing Cookies
Used to deliver relevant advertisements and measure campaign effectiveness.
- • Targeted advertising based on interests
- • Social media integration
- • Conversion tracking for marketing campaigns
- • Retargeting and remarketing
Managing Your Cookie Preferences
You have several options for managing cookies:
Cookie Settings Tool
Use the cookie consent banner on our website to manage your preferences
Browser Settings
Most browsers allow you to control cookies through their settings preferences
Opt-out Tools
Use industry opt-out tools to manage tracking preferences
Cookie Duration
- • Session Cookies: Deleted when you close your browser
- • Persistent Cookies: Remain for a specified period
- • Max Duration: 2 years for non-essential cookies
Third-Party Cookies
- • Google Analytics: Website analytics
- • Social Media: Share buttons and integration
- • Payment Processors: Secure transaction processing
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention Periods by Data Type
| Data Type | Retention Period | Reason |
|---|---|---|
| Account Information | Active account + 2 years | Service provision, customer support |
| Order History | 7 years | Legal obligations, tax requirements |
| Payment Information | Until transaction complete | Processed by third-party providers |
| Email Communications | 3 years | Customer service, legal compliance |
| Website Analytics | 26 months | Google Analytics retention settings |
| Recipe Reviews | 5 years | Content quality and authenticity |
| Marketing Consent | Until consent withdrawn | Legal basis for processing |
Automatic Data Deletion
We have automated processes to delete personal information when retention periods expire:
- • Accounts inactive for 2 years are automatically deleted
- • Marketing data is removed when consent is withdrawn
- • Temporary data (form submissions, abandoned carts) is purged within 30 days
- • Log files and technical data follow strict retention schedules
Your Control Over Retention
You have the right to:
Request Earlier Deletion
Ask us to delete your data before the retention period expires
Account Management
Delete your account and all associated data through account settings
Data Portability
Export your data before deletion if needed
Marketing Unsubscribe
Opt-out of marketing communications to reduce data collection
9. International Transfers
As a global service, we may transfer, store, and process your personal information in countries other than where you live. We are committed to ensuring appropriate safeguards protect your data during these transfers.
Where Your Data May Be Processed
Your personal information may be transferred to and processed in:
Primary Locations
- • United Kingdom (our headquarters)
- • European Union/EEA countries
- • United States (via secure cloud providers)
Service Providers
- • AWS (Amazon Web Services) - global
- • Google Cloud - worldwide locations
- • Microsoft Azure - global regions
Legal Safeguards for International Transfers
Adequacy Decisions
We transfer data to countries with adequate protection as determined by relevant authorities.
Includes EU adequacy decisions and UK adequacy regulations
Standard Contractual Clauses
Binding agreements with international service providers that meet EU/UK data protection standards.
SCCs approved by European Commission
Binding Corporate Rules
Internal policies approved by data protection authorities for intra-group transfers.
Applied to corporate group transfers
Certification Programs
Participation in recognized international data protection certification schemes.
Privacy Shield successors and similar programs
Your Rights Regarding International Transfers
Even when your data is transferred internationally, you retain all the rights described in this Privacy Policy:
- • Right to information about transfer safeguards
- • Right to object to certain transfers
- • Right to seek remedies for transfer violations
- • Right to data protection authority complaints
Contact Us About Transfers
If you have questions about international data transfers or wish to exercise your rights regarding transfer safeguards, please contact us:
Email: [email protected]
Phone: +44 20 7357 8890
Address: Data Protection Officer, Dairyfreedelights Ltd, 125 King's Road, Chelsea, London SW3 4RP, United Kingdom
10. Children's Privacy
We take special care to protect the privacy of children who use our website. Our services are designed for users of all ages, but we have additional protections for children under 16.
Age Restrictions
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
Under 13 Years
Prohibited from using our services without parental consent
13-16 Years
Parental consent required for data collection
Additional Protections for Children
Simplified Privacy Notices
Clear, age-appropriate explanations of how we use children's information.
Written in simple language that children can understand
Parental Controls
Parents can review, edit, or delete their child's personal information.
Easy-to-use interface for parental management
Limited Data Collection
We collect only necessary information for our services when children use our website.
No unnecessary personal data collection
Enhanced Security
Additional security measures to protect children's information.
Restricted access to children's data
Children's Recipe Safety
As a dairy-free recipe website, we are committed to safety when children interact with our content:
- • Clear age recommendations for recipe complexity
- • Safety warnings for recipes requiring adult supervision
- • Allergy information clearly displayed for child safety
- • No collection of detailed personal information from children
- • Community features are monitored for appropriate content
Parental Rights
Parents and guardians have the right to:
- • Review their child's personal information
- • Request deletion of child's information
- • Refuse to allow further collection
- • Request data portability
- • Be informed about data uses
- • Withdraw consent at any time
- • File complaints with authorities
- • Receive data breach notifications
How to Contact Us About Children's Privacy
If you believe we have collected information from a child under 13 without proper parental consent, or if you are a parent wishing to exercise rights regarding your child's information, please contact us immediately:
Children's Privacy Specialist
Email: [email protected]
Phone: +44 20 7357 8890
Mail: Dairyfreedelights Ltd, Children's Privacy Team, 125 King's Road, Chelsea, London SW3 4RP, United Kingdom
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We are committed to keeping you informed about these changes.
When We Update This Policy
Routine Updates
- • Annual policy review and updates
- • Minor clarifications and improvements
- • Formatting and readability enhancements
- • Contact information updates
Significant Changes
- • New data collection practices
- • Changes in data sharing arrangements
- • New technologies or services
- • Legal requirement updates
How We Notify You of Changes
Email Notification
We send email notifications to registered users for significant privacy policy changes
Website Notice
Prominent banner or notification on our website when the policy is updated
Version History
We maintain a record of previous versions for transparency and reference
Effective Date Display
Clear indication of when changes take effect and when the policy was last updated
Your Choices Regarding Changes
When we make significant changes to this Privacy Policy, you have choices:
Continue Using Our Service
By continuing to use our website after changes take effect, you consent to the updated policy
Delete Your Account
You can delete your account if you do not agree with the changes
Contact Us
Reach out with questions or concerns about the changes
Exercise Your Rights
Use your data protection rights to manage your information
Previous Versions
We maintain archives of previous Privacy Policy versions. To request access to previous versions or understand how your data was handled under earlier policies, please contact us.
Current Version: January 2025
Previous Version: Available upon request
Contact: [email protected]
Questions About This Privacy Policy?
We're here to help. Contact our privacy team for any questions, concerns, or requests regarding your personal information.
Phone
+44 20 7357 8890
Address
125 King's Road, Chelsea
London SW3 4RP, UK
Hours
Mon-Fri: 9:00-18:00
Sat: 10:00-16:00
Sun: Closed